Friday 25 November 2011

Why did I buy that Easyjet breakfast?

So I flew home today.  This involved getting up at 5am, getting a bus, 2 tubes and a coach (which I only just managed to get on as the driver did not approve of me taking a picture of the booking confirmation instead of printing it).  After arriving at the airport I had to wait to check in (I stupidly forgot to print my boarding pass) and then queue again for 35 minutes for security. After checking my smashed Blackberry was not a bomb and a short speedwalk to the gate, I was on the plane. But I hadn't eaten, and obviously missed out on my leisurely breakfast at Luton airport.  I thought flying was meant to be glamorous?!

As the captain provides some light banter and the cabin crew announce they will shortly be passing through the cabin with a selection of beverages and hot snacks, I weigh up the pros and cons of passing the hour flight with no food or liquid passing my lips. The pros won.

At first I thought I'll just get a drink...8.45am is the perfect time for a Diet Coke. Aaaaa great it's Pepsi Max only..suck it up and deal with it. And minimum card spend is £5? That's a clever one Easyjet! So bacon baguette it is. I'm currently enjoying any opportunity to eat bacon at the moment.  When my local Subway at Aldgate told me they didn't do bacon, only Halal meats, I immediately wanted it. A Halal Subway is a bizarre concept for me, and without offending multicultural London, it's Subway and I love a good BLT.

So I asked for my Pepsi Max and bacon baguette, and then the clever sales strategy was thrown right back in my face..."Would you like to add crisps for only 25p more?"...."Ummm yes, OK. Salted thanks."  I fell right into that one. I didn't even consider my usual "will the passengers next to me think I'm a total fatty?" dilemma. I just thought there is a bargain right there.

I didn't even eat the crisps. They are in my bag upstairs.

In other food related news I had a half fried pizza supper for my tea. I'm at home....and only in Edinburgh do they ask "salt and sauce?" and know not to even ask what colour sauce. Easiest consumer decision ever.

Monday 21 November 2011

why did i get a blog?!

So, since deciding to do a masters in consumer psychologyat the start of this year, I've become a bit obsessed with social media. I was already an avid Facebook user (you have to be at uni don't you?) and decided to get Twitter. First it was following the celebrities (mostly Made in Chelsea stars....) then I thought I have got Twitter to try get my dream job and get somewhere in London. So I started following fashion PR companies and branding agencies. It was interesting but I was really getting Twitter or how influential it could be!

Then I had a lecture from Matthew Zorpas (@prwonderland) on social media. He scared me when he said fashion PR's need to have 1000 followers to get anywhere....I had around 60. He talked about blogging, and how it can get you places. A few of my friends blogged, Lyndsey Clark (@lyndseyyy) and Carolaine Pino (@carolainepino) so I thought i should jump on the bandwagon. But what to blog about?!

I love fashion, love my vogue subscription and get a little obsessed with who is wearing who, but I'm not the sort of person who wears the latest trends and can tweet great pics of my outfits. I play it far too safe! So as I'm doing a masters in consumer psychology I thought I should stick to what I know. What makes me buy things? Why do i actually spend huge amounts of money (what I believe to be huge amounts considering how much I earn!) on a dress I believe I can only wear in London and not at home in Edinburgh?! So here it is...why did i buy that?!