About

This blog looks at the bizarre and wonderful reasoning behind my purchases as well as some of my thoughts on current consumer behaviour, advertising and marketing.

As an ex-Edinburgh girl who now lives in London, this all started thanks to a MSc in Consumer Psychology. Having found myself working in media darling, predominantly as a TV buyer now after some time on the analysis side, I find I still love questioning why the hell I bought certain things.

I hope people find this slightly humorous, and possibly even interesting. My mum says she likes it.